The Indian tourism ministry has signed an agreement with BBC to promote its ‘Incredible India’ campaign worldwide.

The BBC’s international 24-hour news service will air the commercials. The commercials will be shown in Europe, Asia Pacific, North America, Australia, South Asia and the Middle East. Apart from this, United Airlines and US airways are being used to air the campaign.

The channel also created three advertisements to highlight the Health Tourism and MICE destination as India is also celebrating the completion of 2000-year-old art Ayurveda. BBC which has associated with ministry of tourism since 2004, has a worldwide presence and industry analysts are speculating that the campaign will surely play an important role in taking forward the Incredible India campaign to the global audience.

Image: indiaclassicjourneys
Via: indiantelevision