Imagine traveling to India carefree with all tickets bought and reservations made on air , rail or road network? This is what NEA-Indo-U.S Ventures want to achieve by investing USD$ 5 m into Via , a leading travel service firm. So far, The Civil Aviation sector is growing at 30% and train/bus at double digits. The Travel Industry grew by 15-20% in the last 4-5 years. Via set up Flight Raja twelve moths ago and it turned profitable with Rs.20 million ($493,000) turnover per day . It sold 5000 Domestic air tickets per day through 3000 travel agents in 290 cities in the Sub- continent. What will the investment mean in real terms? Via wants to become a leader by a distribution system with an ecosystem that will provide end to end solutions in Air, Rail, Road network system. Later it will expand into service offering Hospitality and cater to tourism sector. It plans not to burden the customer with additional charges for services, instead it will generate income by commissions and discounts from operators and maximize business through the volume game. Anyone wishing to travel from even the smallest town to anywhere can use a mobile (voice/SMS) to make bookings. The other means is by internet or the distribution network of kiosk, agents and operators for booking any form of transport (Air, Rail, Road ). Travel certainly be simpler, cost effective and with 8% growth sustain