And what to they hope to advertise Bollywood and Buddhism. With China to be biggest outbound market by 2020 with 100 million Chinese traveling out every year everybody wants a piece of the cake.
Though the site is available in French, German, Italian and Spanish portals aimed at non-English speaking European countries. This will be the first portal targeting an Asian country. Amitabh Kant, Joint Secretary, Ministry of Tourism is quoted to have said:
The people of two countries know almost nothing about each other, despite having lived side by side for millenniums. Our priority is to gradually increase their awareness about each other.
Plans are on to develop Buddhism related infrastructure and sizzling bollywood will give them a feel of the Indian milieu.
Via: New kerala
